DEVELOPING POSITIVE ATTITUDES

MARKETING YOURSELF successfully depends a great deal upon your attitude toward others. In turn, your attitude toward others depends a great deal on your attitude toward yourself.

Your real product is YOU. That's the attitude you must develop and always hold. It's positive
and it's an attitude that keeps your work in proper perspective.

A problem with most new businesspeople, and some long-time ones as well, is that their attitude toward themselves, instead of toward their products or services, needs to become much more positive and broader in nature.

What are your attitudes about yourself? Are you a positive-thinking person? Are you cheerful,
optimistic, proud without being overbearing, humble without being submissive? Or, are your
attitudes negative, defeatist, pessimistic?