Tuesday, February 20, 2007

Google Now Reporting Subscribers

I noticed recently, a few blogs such as JohnChow.com, LiewCF.com and Earningblog.com have their readers increased drastically. I commented about the increased in Johnchow.com readers yesterday. Today, I read LiewCF.com post about the reason his readership increased. I gaved some of the reasons and one of it is adopted from feedburner.com blog.

Starting with our Saturday February 17th subscriber reporting, FeedBurner publishers will be able to see how many Google Reader and Google Personalized Homepage subscribers they have. (Thanks, Google!) This information will show up in tonight's subscriber reports (meaning that most of you will start to see the data on Saturday morning, U.S. Central Time).

What does this mean? This is one more data point to help you understand how many people have asked to receive your feed (aka "subscribers"). For those who are interested in the particulars, the number that Google is reporting is the total number of Google users who've subscribed to your feed in Reader or with Personalized Homepage.

While the subscriber number reflects overall interest in your content, keep in mind that there are plenty of other metrics within FeedBurner that help you more fully understand distribution and consumption. Now would be a good time to remind you that you can track clickthroughs for each item in your feed, and each item will show a breakdown on an aggregator-by-aggregator basis to help you understand which clients drive the most traffic to your site. Our TotalStats service measures Item Views (actual reads of your feed items) and Reach (number of unique people who viewed or clicked on your content). And our free StandardStats website metrics will provide you with numerous additional details on your inbound traffic from aggregators.

Want to build your subscriber numbers with Google's services? Make subscribing easier for your visitors. Look for the Google subscription button as an option in both our BrowserFriendly and ChickletChooser services for FeedBurner feeds in your account. Both give you the ability to offer Google as a subscription option in your feed and on your website with just a few clicks.


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