HOW TO SELL YOURSELF & YOUR BUSINESS

When last we talked we were discussing the concept of selling yourself and what you need
to do in order to do that. This time we will start with - -

EIGHT RULES FOR BODY CARE

1- SHOWER OR BATHE DAILY.
You'll look better and you'll feel better. Use a cologne but make sure it isn't overpowering.

2- TAKE CARE OF YOUR HAIR.
Shampoo it regularly. Don't date yourself, style it in the current fashion. Keep it well combed and
brushed. Never allow dandruff to mar your appearance.

3. USE MAKEUP SPARINGLY
if you're a woman. Apply it carefully to emphasize your best features. "War paint" is out. Your desire is to influence, not conquer.

4- SHAVE AS OFTEN AS NECESSARY
if you're a man - twice a day if you must. There is no excuse for a "five-o'clock shadow." It does not make you look macho, it only make you look unshaven. Keep an extra razor or electric shaver at your office or shop. Use a good after-shave.

5- MANICURE YOUR NAILS REGULARLY
if you're a woman. Choose a nail polish that compliments your hands, not one that calls undue attention to them. Black or flaming red are headlights.

6- KEEP NAILS CLEAN AND TRIMMED
if you're a Man. A manicure is a matter of personal choice, Watch out for nicotine stains. (That does double for women.)

7- KEEP PHYSICALLY TRIM.
Get those extra pounds off if you need to. (It can be done) Start an exercise program now.

8- CHECK YOUR POSTURE.
Stand tall, walk tall. Hold yourself erect, shoulders back, belly in. You are number one. Number-one people never slouch, standing or seated.

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Now that should keep you busy until we talk next. As for me working on number seven is my what I need to do most importantly. Unfortunately I have let myself get too heavy over the last few years.

Adopted from
Neil McPherron - "Your" Master Marketer
Creative Marketing Group
Bell Plaza - Ste. 126E
PO Box 5549
Peoria AZ 85385